In 100 words, here’s why Netflix should possibly buy Pluto TV.
(1) Netflix is virtually everywhere. Period.
(2) Netflix has no live TV component, while Pluto TV does.
(3) Pluto TV has limited on-demand programming but Netflix doesn’t.
(4) Also, with Netflix’s licensing power, Pluto TV would open doors for additional revenue and viewership. Essentially, Netflix would be making its way into the live TV market, since live TV viewership is still at the top, followed by viewers who choose programming such as Netflix.
(5) Finally, both platforms are simply fun, i.e., an array of movies and programming for everyone.